The CEO of the company formerly known as RIM, now Blackberry, Thorsten Heins claims that Apple is trailing when it comes to innovation. He also basically called iOS the Operating System(OS) that iDevices(iPhones, iPads, iPods, etc) run on old. Now to me aint that a little like the Blackberry calling the kettle black. Yes pun intended, but really it wasn’t very long ago that Blackberry was on the brink of destruction as their marketshare in the mobile space eroded with their dated offerings. So if anyone should know about old, outdated and quickly becoming irrelevant it would be Blackberry. The new BBX isn’t even a smash success yet so does Mr. Heins really feel justified in talking about a competitor whose device has more market share and makes more profit than his company does right now?
You can read more about what the Blackberry CEO had to say to The Australian Financial Review in this iMore post. Now before anyone claims that I’m getting deffensive because of my Apple Fanboyism. Go back and listen to some of the old T3kd podcasts where we argue and wax poetic about RIM and it’s future. I have been a supporter of them turning things around and being a player in the mobile market for awhile now. I have even written posts, which were destroyed when the site was taken down last year, about how Blackberry could claw their way back to relevance. I’ve done an iOS 7 wishlist post where I went through the things I hope Apple will impliment in their next OS refresh sometime this year. My issue is that by Heins saying what he did there is now an intense spotlight on how successful the BBX platform and devices will be and even the company and Heins himself. Why would he want to do that when BBX hasn’t been a runaway success and isn’t going to immediately reverse the abysmal market share Blackberry devices now hold?
I just feel that he has now put un-needed scrutiny on the new Blackberry devices, how the BBX OS will function and how well the devices will sell. The iPhone and along with it iOS might be long in the tooth but the benefit of that is also familiarity and ease of use. While it might not be cutting edge Apple is not in the position Blackberry was just in of having to fire employees and whittle their staff down in an effort to “Streamline operations”. Perhaps Heins’ comments were instead meant to goad Apple into rushing out new features tripping up the iPhone and iOS in the process. This still would be a pretty silly move since most people know that Apple in the majority of cases will wait and put out a polished product rather than hurry to put out a half baked product instead. Well no matter what the intentions were everyone is entitled to their opinions but as CEO of a company sometimes things that are said have a really bad way of coming back to bite you in the ass. I guess we’ll just have to wait and see what happens when iOS 7 or for that matter iOS 8 comes out since Blackberry’s new devices still have quite awhile to prove themselves too.