You have inevitably hear about Google Fiber by now. It has launched in Kansas City, will be expanding to Austin Texas and was announced to be heading to Provo Utah. Google Fiber is using Google installed fiber optics to bring internet and TV service at Google says 100 times faster. The hope is that Google would eventually step into the ring as an Internet Service Provider(ISP) and bring Google Fiber nationwide. However many posts have been written about the enormous cost it would take and also the roadblocks and hurdles Google would face to take on such an endeavour. However there is a way that there could be Google Fiber everywhere.
Well at least here in North America. The problem is just one word “Greed” but you’ll understand more about that when we get into it. It will take many billions of dollars to bring Google Fiber to all the cities in North America. A huge cost even for Google but if you think about what fiber and that 100 times faster internet means there is a way that it might happen. The recent talks of the new video game consoles Sony’s Playstation 4 and Microsoft’s XBox 720 or whatever it will be called brought up a very interesting idea. The idea that games would be streamed to the consoles making a fast and stable internet connection a must. Then if you think about the topic of streaming music like Matt Weber imagines again Google Fiber would make it a more attainable goal.
Google might not have enough money on their own to tackle this project but if they roped in Microsoft, Sony and some of the other big companies who stand to gain from Google Fiber. Then it could very well become a reality and along with it crazy internet speeds that would enable gaming consoles to stream games like butter. The North American market is huge for video games and since the casual market and mobile devices have gained in popularity gaming consoles are not what they once were. So they stand to gain in a very big way from having Google Fiber in as many places as possible. However like I said the problem is going to be greed. When you have so many big companies in one venture it will undoubtedly lead to them arguing over who gets a cut of what. Parties will threaten to go to the existing ISPs who will be shaking at the thought of Google Fiber. That would be the huge monkey wrench that smashes the possibility of innovation and advancement and that’s too bad.