As Microsoft continues to push Windows 8 on all PC users, it’s interesting to look at the sales numbers for the new operating system. Microsoft just recently announced that they have sold 100 million licenses for Windows 8.
Though 100 million sounds like quite a bit of sales, Windows 8 only accounted for 2.3% of the operating system market share when they announced 60 million sales in January. It’s unlikely that they have broken the 5% mark yet.
Although PCs are still about as prevalent as they always have been, they are getting a bit of a competition from tablets and other mobile devices. Microsoft has made it obvious with Windows 8 that they’d like to blend the two markets. The Surface is an example of this, blending a laptop with a tablet.
Many experts have begun to speculate if the PC market will start to shrink as the tablet market grows. Despite marketing Windows 8 for both markets, it’s notable that the adoption rate for Windows 8 is even below Windows Vista in its release year, another operating system that Microsoft struggled to get to the market.
Microsoft has come under fire for forcing their new operating systems on consumers in the past. This became an even bigger issue when Microsoft announced their new pricing model for Microsoft Office updates. I have seen quite a few people who have returned their computer because they weren’t a fan of Windows 8. Consumers are resistant to the wide sweeping changes that Microsoft has put into the new operating system, and many of those changes just make the user interface more complicated instead of simplifying things.
With so much competition from other electronics, the PC market is dependent on new operating systems to be a hit. If Windows can’t put out a product that consumers will want to pay for, then consumers will find a cheaper alternative for their technology needs. Especially as people begin to pay hundreds more dollars for Microsoft Office, it’s likely that we’ll start to see more robust software from competitors who will chip away at Microsoft’s market share.
Source: All Things D