Yesterday I was reading a Gizmodo post “Battery Life Is the Only Spec That Matters” which had some valid points and others that were assumptions. However there was one good point, we are possibly to blame for the thinner iPhone 5. The reason I bring it up is because it is pretty much a common idea now that most people would have rather had a thicker iPhone 5. But although we say that and think why did Apple make it “Lighter” and “Thinner”? Perhaps we are the ones to blame. So ask yourself “Do you really want a bigger iPhone?”
Confused now well just bear with me and it will all make sense. So the new argument is that the size and heft of the iPhone 4/4s was great. So with the new machining process and materials used for the iPhone 5 having it at the same size and weight would have resulted in more battery. More battery would have resulted in phenomenal battery life and we would have all been over the moon. But would we? have been over the moon that is. It is easy to say it in hindsight but with competitors hot on the heels of the iPhone it’s hard to tell. There are blog posts and articles abound about how Apple is no longer innovating. I am one of the people who would have loved a fatter iPhone 5 with crazy good battery life. However don’t forget that battery life is different for each and every person. I get over 24 hours on each charge of my iPhone 5 so I only charge it once a day. However every user is different in the apps they use, web browsing habits, social media use and those are just a few of the things that make the battery life different in each case.
Now let’s just say Apple did make the iPhone 5 the same size and weight of the iPhone 4/4s and used the extra space to pack in extra battery. Some people, like me would have excellent battery life but still some would still have mediocre battery life. It’s those people who would then complain that even though the design is new the iPhone 5 was still the same size as the iPhone 4/4s and Apple wasn’t innovating. They would point at the competitors and all their “innovations” but most of all Apple would have lost more mind-share of consumers. The Gizmodo post highlights an excellent point, when the iPad 3 debuted with Retina Display it was slightly thicker and heavier than the iPad 2. Did people love the fact that the increased size gave them Retina Display with the same or better battery life? no complaints were all over the place about the increased size and that it was now heavier. So when consumers, blogs, media outlets react like that can we really blame Apple for making devices thinner and lighter instead of giving us more battery?