Keep the Cash program by Microsoft

Get $2000 for Developing New Apps for Windows

Are you 18 years or older? Can you develop apps for Windows? If you answered yes for both the questions and if you live in the US, you stand to make some good money!

Keep the Cash“ offer is a limited time promotion by Microsoft to entice developers to make apps for the new Windows 8 or for Windows Phone 8 platforms. The promotion started on March 8th and will run until June 30th, 2013. Microsoft is offering developers $100 for each approved Windows 8 or Windows Phone 8 app they create and get published.

There is a limit of ten apps per platform, so potentially one could bank $2000 if all ten apps for Windows Phone and ten more for Windows 8 get approved in its respective store. A virtual Visa card will be the mode of payment.

All of great tools and services required to get started with Windows Development are being provided by Microsoft. Several training sessions are arranged with experts that can guide new developers through the process of creating their first app.

There are certain conditions for your app to be approved as listed below -

  • All Apps must comply with the minimum certification requirements.
  • Developers must create applications for a purpose other than just launching a web page.
  • Cloned variations from previously published apps are not allowed in this program.
  • Offer is limited to the first 10,000 qualified entries until June 30th.

Though developers stand to make some good money for developing for Windows, but when Microsoft decides to pay the developers, it might be opening the gates to a flood of useless low quality apps in the store. There is no incentive to update and improve the apps over time, especially if they are not selling well.

Though the idea of developers getting incentives to produce apps seems exciting, I am a bit concerned on what Microsoft is trying to exhibit. It is gives an impression that the company is more concerned with the numbers and not the quality, which is a bad move. They should probably strike more deals with the bigger companies out there to create apps for the Windows platform. For example, Facebook does not have an app for Windows 8 and many apps are not updated to use the Metro UI.

Interestingly, BlackBerry also had similar incentives for developers to develop apps for the BB 10 OS.

Anand S

A techie who loves keeping track of the latest and the greatest in the industry.