Director Brett Ratner, best known for the Rush Hour series and X-Men: The Last Stand, will be producing a half-hour animated TV series based on Zynga’s Famrville social media game. Now, before everyone reading this completely loses their minds it’s important to point out that they haven’t attracted a network yet, but with Ratner’s reputation it sure makes it look possible.
So what could be better than watching animated corn grow? I can think of a few things, but maybe I’m being too hard on Farmville and Ratner. Maybe this series will be a huge success. I can see it now, people elatedly watching the Farmville series while sending out requests to water their virtual gardens on their iPads. Sounds like a blast. Sigh.
Ratner said in a statement, “Farmville is one of the most exciting brands out there today and its cross-platform opportunities are endless… I am thrilled to be expanding the brand with existing fans and also engaging a whole new audience.”
Farmville launched in 2009 an rapidly became one of Facebook’s most popular games. If you’re unfamiliar with the game, the basic premise is to build virtual farms and ask everyone on the planet to come visit. Well, something like that. Actually, the gameplay includes farming tasks like planting crops, growing food, and harvesting livestock.
At one point the game had close to 32 million users, a tenth of its current users. Zynga launched Farmville 2 in September in an attempt to bring new and previous players to the game.
Zynga’s CEO Mark Pinkus said Tuesday that “The biggest highlight of the quarter was seeing our team deliver a successful sequel in FarmVille 2…”
So, is there any hope left for humanity? Will the Farmville TV show be the biggest thing since the wheel? Leave your interesting comments, or questions in the box below. I’m leaving now, I’ve got to go milk my virtual cows.