Smartphone & Tablet Market in 2013
ABI Research has released their latest projections for the smartphone and tablet worldwide market in 2013. Based on their research there will be approximately 1.4 billion active smartphones and 268 million tablets this year. Android will retain the largest portion of the smartphone market, and iOS will continue staying in the lead with tablets. Microsoft and BlackBerry will still be active players, but with smaller shares keeping developers interested just enough to stay competitive.
According to ABI, by the end of 2013 there will be 45 million smartphones running a Windows OS and roughly 20 million BlackBerry 10 devices actively utilized globally. That’s about 3.2 percent and 1.4 percent of the market for the companies respectively. ABI stated that one of the primary driving forces behind growth in the smartphone and tablet markets is app development, and while Windows and BlackBerry devices might seem to have a very small portion of the overall market in comparison to Android and Apple, it seems that their footing will be enough to keep developers interested and continually releasing more applications for consumers.
ABI analyst Aapo Markkanen on ABI’s projections said, “The greatest fear for both Microsoft and BlackBerry is that the initial sales of their smartphones will disappoint and thereby kill off the developer interest, which then would effectively close the window of opportunity on further sales success… Our view is that the installed bases of this scale would be large enough to keep these two in the game.”
Nokia and BlackBerry might take this as good news, but really what it means is that these two manufacturers have to work extremely hard to gain greater market shares. Assuming they have enough interested developers, they really need to push them to come out with innovative applications instead of regurgitating old ideas and painting them in pretty colors.
Markkanen told TechCrunch, ” Based on our current shipment forecasts, we don’t see the installed base of either BB or WP reaching the double-digits within the next five years… It’ll be a slow climb, since if they both stay in the game they’ll be kind of eating into each other’s success. It won’t be that much-touted two-horse race, but I wouldn’t necessarily call it a three- or four-horse race either. Maybe a race of two horses and two ponies.”
As far as tablets in 2013, iPad devices make up 62 percent of the market and Android devices have about 28 percent. Windows based tablets only account for roughly 2 percent of the overall market. But that isn’t necessarily a bad thing. Since Apple has most of the market now, it stands to lose the most. Analysts suspect that this major difference in the tablet market could be a great opportunity for Android and Windows growth.
ABI has predicted that the growth rate for smartphones and tablets this year will be 44 percent and a whopping 125 percent respectively.
Will you be buying a tablet this year? Based on these numbers, chances are that you will be.