windows 8

Windows 8 Adoption Still Lags Behind Vista

Well, they told us to wait until after the holidays, and now here we are. Just over 3 months after its release, Windows 8 only holds a whopping 2.26 percent of the entire OS market, trailing just behind OSX Mountain Lion in the polls. After executing one of the biggest advertising pushes modern advertising has known yet, Windows 8 still hasn’t been able to gain the kind of market share that analysts and hopefuls predicted for it, and may not ever live up to the hype Microsoft had originally laid out.

So what happened? After all is said and done there isn’t one definable reason why the launch failed as spectacularly as it has, but rather a collection of many that speak to the same inherent problem with the OS as a whole. Firstly, there just aren’t that many people around who are lined up to move away from the lightning-fast Windows 7 for a clunkier, heavier, and less reliable desktop that’s based on touch. Secondly, Microsoft is trying to sell tablets in a field that is already packed with enough competition as it is, and as adoption rates slow down, the demand for Windows 8 slates has gone with it.

windows 8
Metro hasn’t been the hit they hoped it would.

If Microsoft hopes to recover even a quarter of what they spent on commercials this past Super Bowl, they’ll need to find a way to expand the uses for Windows 8 beyond the consumer market and into the world of enterprise. IBM and Dell have both recently made it clear they see a potential for huge backend support and IT integration of the OS, but Microsoft will need to answer their hardware with an appropriately secure software solution if they hope to be taken seriously by network administrators and technology gurus alike.

To put things in perspective though, the dismal outlook for Windows 8 isn’t a dealbreaker for Microsoft and only represents a tiny a drop in their total 92 percent market share of the bucket. They won’t be going broke as a result of this misstep, but with Bing and now this, they don’t have a lot of room left for more slip ups before it starts to actually affect the margin.


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Matthew Weber

Blogger, writer, and coder. He loves writing about technology and sports. he also enjoys coding websites, designing logos, and working with people. He has been published all around the web including on such awesome sites like ProBlogger, SiteSketch101, and Entrepreneurs Unplugged.

  • cory78

    Vistabob Squarepants 8 grew a dooming and glooming 0,4% in february, less the haf of Vista at the same month after its unlucky launch. Now, please fire ballmer and please end the misfurtunate life of Windows 8, the Jar Jar Binks of Operating Systems, now it is no longer a needed act to avoid ms losing credibility and a mountain of money ( too late for that, sorry ms), it is a sheer act of mercy toward that poor poor sad little thing VistaBob Squarepants 8 is.

    • Paul Shirey

      Hilarious comment, made me laugh :) Yeah the numbers aren’t fantastic but in an article I wrote a while back a Microsoft executive claimed they were on the same sales track as Windows 7

      • cory78

        Well, MS is not a retailer.

        MS sales are to OEM, OEM are complaining W8 machines does not sell well, end users are not buying W8 machines.

        Result: MS have placed 60M licenses in the supply chain, worsening its crisis (see Dell…), and can rightfully claim to have sold 60M licenses, AND W8 market share really increases only half than Vista one.

        The problem is that even the huge leverage of MS on OEM has limits, so they cannot continue sell licenses for machines not being sold to end users, as OEM cannot cache unlimited numbers of operative loss, nor store unlimited numbers of unsold PC in their basements…

        On the other side, +0.4% market share in one month means +5% / year, that would mean 18 years to bring W8 to its current user base.

        As average PC life is 1/4 of that, it means their business plan will cost them 3/4 of users, that under this metric will have to change PC and will not fit in W8 tiny market share growth.

        • Paul Shirey

          Microsoft isn’t a retailer? I (as a personal consumer) could go buy an OEM copy of Windows 8 right now for use in a new computer build, or a full copy. If I buy the full copy, the purchase is being made directly from Microsoft’s website. How then are they not a retailer?

          • cory78

            Ok, and how is it relevant for volumes? Hint: nihil. Source: a lot of oem copies that counts as sales at Redmond but does not reach end users and make w8 user share the most ridiculous one… this, or is ms lying on sales? usage share does not lie.