JetBlue, the forward-thinking, customer-centric airline was one of the first companies to get onboard with Google Glass. The airline responded to the search engine giant’s call of feasibility and usability concepts for its revolutionary eyewear with full-blown mock-ups of how Google Glass could be used by travelers at airports across the nation or even worldwide. And these concepts are intriguing because, let’s face it, travel can sometimes be a hassle.
In the images, JetBlue noted how the ghost-like heads-up of the Google Glass device could easily display flight information, scheduling issues, and even give weary travelers directions so they won’t have to run around the airport concourse chasing their own tails.
This presentation also showcased how augmented reality could come into play with helpful real world objects like outlets and info kiosks highlighted when in the user’s view.
Again, these are just concepts – more like proof of concept – and there’s no word on whether JetBlue is even contemplating creating a Google Glass app. However, the amount of effort put into these demonstrative photos was not inconsiderable.
It’s also interesting to note that the responses were part of Google’s open call to non-developers, a contest launched on Twitter and Facebook to get real people involved with and excited about Google Glass.
Google Glass is an Excellent Marketing Tool for Concourse Shops and Restaurants
Though it’s unclear if it was JetBlue’s intention or not, the application concepts also show how Google Glass could potentially be used by advertisers. For instance, when a traveler has time to kill between flights, in-concourse restaurants, shops, and services could potentially display advertising or reach out to customers through interactive displays. The extent of augmented reality is truly limitless and the number of ways it can be successfully exploited are mind-boggling.
Still, we’d like to think that Google Glass will be used for good instead of evil and that the volume of content users are exposed to will be heavily weighted toward the helpful rather than the exploitive. That user-centric approach is something that Google has tried to refine with all of its search engine upgrades so let’s hope the theme carries over when Google Glass finally goes widespread.