If you were trying to get a buzz on what social media platform is most popular, it’s likely that you would guess that Facebook is clearly number one, with Twitter gaining ground from the second spot. In fact, you’d likely claim that Google+ was a complete failure. It turns out that Google+ is currently the social media platform in second place, with 359 million active users.
It’s a wonder that Google is able to boast such high numbers. It’s likely that a large chunk of users are just Android phone owners who use occasional features such as the +1 link on many apps and web pages. Google has been working on integrating all of their services such as Google Maps, YouTube, Gmail, and Google+ for the past couple of years, which was all a part of the original vision for Google+. It was supposed to offer connectivity to nearly every web service that we use, but Facebook has become so integrated with other sites that nobody really looks for Google+ integration other than Google themselves.
Speaking of Facebook, they have now passed 700 million active users.
Another benefit of Google+ has been the Google Hangout feature. That is likely where most of the buzz for Google+ has come from over the past year, as that feature has begun to get more and more popular. Twitter is getting a lot of media buzz and is generally more active per user, but it only has 297 active users.
One major benefit with Google+ is that it is the best of the social media tools to find complete strangers who share similar interests. Where Facebook is great at connecting you with people that you know, and Twitter is heavily influenced by connections to celebrities, Google+ connects the world wide web with each other in a way that the other platforms fail to do.
It has been nearly two years since Google+ launched. Despite many claims that there is no value to the service, it still has managed to stay ahead of Twitter for the second largest social media platform on the web. They still have a lot to do before they catch Facebook though.
Source: Business Insider