It is getting to the point where if you like new technology you can take the first half of the year off. All the technology companies want to release their products right before the Christmas holiday, which means that the first half of the year is completely ignored. Christmas is killing Spring.
Christmas Doesn’t Really Matter
Sure, Christmas is the biggest buying season, but that is more because that is when all the new stuff comes out than because people give out gifts. If everything was released in March, people would buy just as much of it at XMAS time. They would also buy it in March, so they could get it when it was still cool.
Tech companies mistrust consumer’s ability to buy things any time of the year, but I assure you it is there. Are you trying to tell me that if Apple released the iPhone 5S in March that they would sell less of them than if they released it in October? Come on, get real. People would buy the iPhone even if all you could do with it is look at a steaming pile of dog crap. It is just that simple.
Spring is an Opportunity for Someone
Some energetic company is going to swoop in and realize that there is not a soul in sight when it comes to spring announcements. They will release something then and have the news cycle all to themselves. This is a huge opportunity, because technology is really all about mind share. If they can grab the headlines for the first six months of the year, they win. And they make the rest of the tech industry look like a bunch of Santa Claus loving fools.
Think about it, if Google released their flagship Nexus device in the spring, instead of the fall, they wouldn’t have to compete for news headlines with Apple’s iPhone and iPad announcements. Sure there is room for both, but tech blogs are like sponges. If there is a whole bunch of stuff to soak up, it soaks up a little of everything. But if there is only one thing to soak up, it fills itself up with that one thing. Bad analogy, but hey.
The reason why this is an issue is that I’m bored. We’ve went through 5 months of nothing. CES was boring, and there hasn’t been any other major announcement. Facebook has tried, but Facebook sucks. Now we get into the summer months and there will be a total overload of news and devices as companies ramp up for the holidays. Spread this crap out, it will be better for everyone.